This article is written by Brian Tracy, author of “Earn What You’re Really Worth:  Maximize your Income at Any Time in Any Market.”

“There are three Cs to getting the kind of job you want and earning the kind of money you want to earn. These three Cs basically remain constant throughout your working career. They are

  • Contacts,
  • Credibility, and
  • Competence.

CONTACTS

First, the more contacts you have in the marketplace, the more likely it is you will find the job you want. The more people you know and who know you, the more likely it is you will uncover one of the 85 percent or more of job openings that are never listed anywhere.This is why it is so important for you to network continually.

Join clubs and associations. Ask people for referrals and references. Tell your friends, relatives, and associates that you are in the market for a new job. Make sure that everyone you know is aware that you are available and looking for a job.Nothing is more important than your circle of contacts. The great majority of jobs that are filled in the hidden job market are filled because someone knows someone. And you can expand your range of contacts just by telling people that you are available and asking for their help and their advice.

CREDIBILITY

The second C is credibility. This is made up of your reputation and your character. Your credibility is the most important single quality about you in terms of getting recommendations and referrals from your contacts.

Make sure that everything you do is consistent with the highest ethical standards. Make sure that you never say or do anything that could be misconstrued by anyone as anything other than excellent conduct and behavior.
Remember, people will only recommend you for a job opening if they are completely confident that they will not end up looking foolish as a result of something you do or say.

COMPETENCE

The third C is competence. In the final analysis it is how good you are and how good you have been in your previous jobs that will determine, more than anything else, how good you can be at the job under consideration. Next to your character, your level of competence will be the single most important factor in determining your success in your career. This is why you must be continually working to maintain and upgrade your levels of competence through personal study all your working life.”